We offer you the most bold advertising photography from Versace to Chanel.
Although the 90s are not considered to be the most successful decade for the world of high fashion, many advertising campaigns of brands deserve attention. One thing is for sure – these clothes could only be sold with enough candid shots.
1. CALVIN KLEIN, spring 1993
Kate moss for CALVIN KLEIN
Kate moss at the time, met with the photographer Mario Sorrenti, who was almost obsessed with the young model, making her intimate photos for themselves in large numbers. Calvin Klein found out about it and convinced the photographer to create a series of Frank advertising imagery for men’s fragrance Obsession. This advertising campaign with 18-year-old nymphet, just exposed in the frame, became a symbol of the sexual revolution of the ‘ 90s, but Kate is the epitome of the new standard model that dominates the minds of so far.
2. CHLOE, spring 1994
Naomi Campbell for CHLOE
The charm of the East as the main idea of the collection CHLOE in the spring of 1994 was captured in this photo Karl Lagerfeld, head designer and photographer of the Fashion house from 1992 to 1997. «Black Panther» shows his own body, hung with jewellery, in the background Nude men and Mat with tribal pattern.
3. HALSTON, 1990
Cindy Crawford for HALSTON
In 1990 Cindy Crawford signed a contract with the Halston brand, appearing in a commercial for the eponymous scent. While in the video, the supermodel reveals the gorgeous flowing Maxi dress from the famous fashion house, the official poster of the perfume on her literally wearing nothing but perfume.
4. CHRISTIAN DIOR, spring 1990
With the arrival in 1989, the year a new chief designer, first designer of the house is not of French origin, and Italian Gianfranco Ferre, the Fashion house CHRISTIAN DIOR has given a new impetus to the development and style, which is defined as «refined, moderate and strict. In the spring 1990 collection was dominated by black-and-white palette, hats with a wide brim and a minimum of parts.
5. DOLCE & GABBANA spring 1992
Monica Bellucci and Isabella Rossellini for DOLCE & GABBANA
Founded in 1985, the Fashion house DOLCE & GABBANA has released several notable collections, among which was a new line of lingerie and swimwear. In 1992, Domenico Dolce and Stefano Gabbana together with American photographer Steven Masalam created a series of promotional images in the style of «gangster chic», inviting models, Italian Actresses Monica Bellucci and Isabella Rossellini.
The photographs were not devoid of humor, as well as the style designer – and this quality is especially liked the Madonna, for which they created 1500 suits in 1992 during her international tour.
6. GUESS, spring 1991
Claudia Schiffer for GUESS
GUESS often creates an advertising campaign, emphasizing the beauty of the female body. In the 90s the most relevant model was Claudia Schiffer, sometimes Naomi Campbell. In various candid photoshoot GUESS at different times starred drew Barrymore, Laetitia Casta, adriana Lima, Alessandra Ambrosio, Kate Upton and Gigi Hadid.
7. CHANEL 1990
Very simple, sophisticated and recognizable hat and neckerchief with logo on naked body, and even a couple of bracelets. The model could be anyone. Believe a photographer who says that is Helena Christensen.
8. THIERRY MUGLER, spring 1990
Naomi Campbell for THIERRY MUGLER
In their collections of pret-a-porter (first haute couture collection the designer released in 1992), Thierry Mugler played with color, form and material, creating an urban and simultaneously sophisticated models.
9. VALENTINO, spring 1995
Christy Turlington for VALENTINO
VALENTINO spring collection 1995, I must say, nothing special was no different, apparently, so the brand has decided to go the original way: make a Frank advertising campaign, putting a fully dressed top models Christy Turlington absolutely naked man as an accessory.
10. TUFF SHOES, 1995
Milind soman and Madhu the CAD for Tuffs Shoes
Indian supermodel Milind soman and his ex-girlfriend, Madhu sapre was at the centre of the scandal, she appeared in a very extravagant advertising Tuff shoes. In the photo they were captured dressed only in sneakers.
In August 1995, the police started a criminal investigation for posing Nude and illegal use Python. On the dock came terrainbase publishing these photos, the advertising Agency, the photographer and the models themselves. The litigation lasted 14 years. As a result, all parties were acquitted.
11. GIANNI VERSACE, autumn-winter 1993-94
Further in undressing models, stepping on the heels of CALVIN KLEIN, went fashion house VERSACE, shooting models in very skimpy outfits together with completely naked men as a Supplement.
12. GIANNI VERSACE fall 1994
Creating his most famous dress with gold safety pins for Elizabeth Hurley in January 1994, Gianni Versace has clearly decided to relax, not think of anything better short of sweaters and shiny mini-skirts in the autumn of the same year. Look funny colored socks combined with a pair of high heels.
13. VERSACE JEANS COUTURE spring 1995
Nadia Auermann and Claudia Schiffer for VERSACE JEANS COUTURE
Two blondes Topless with long legs to form something like the letter V – that’s a pretty good advertisement for jeans: Nadia Auermann and Claudia Schiffer clearly coped with the task for VERSACE JEANS COUTURE.
14. VERSACE HOME COLLECTION 1993
Well, we have reached a starting point: Sylvester Stallone and Claudia Schiffer in the costumes of Adam and eve in the advertising of goods for the Versace Home Collection. More to undress nowhere – you need to wear!
15. YVES SAINT LAURENT Rive Gauche, fall 1998
Advertising campaigns of Yves Saint Laurent have always been showiness and eccentricity. Since 1971, when Yves posed naked for promotional pictures of the new fragrance for men Yves Saint Laurent Pour Homme until his death, couturier.
In 1997, the creative Director of the male line of the Fashion house took Edie Slimane (in 2012, he received the position already, chief creative Director), who was the author of the collections and provocative advertising campaign with the participation of the same Kate moss.
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