As possible: eco-friendly fashion is hurting nature more than real fur

To stop the exploitation and killing of animals for fur, using it continue to refuse world famous brands such as Chanel, Gucci, Armani, Versace, Michael Kors.

Как это возможно: эко-френдли мода вредит природе больше, чем натуральный мех

Unfortunately, the faux fur is not environmentally friendly product, as it may seem at first glance. It is made from synthetic materials like acrylic, polyester, nylon, is very much harm the environment. For example, during washing every synthetic thing appropriate about 2 000 particles of plastic that then fall into water and thus cause damage to their inhabitants and people. In addition, the period of disintegration of faux fur, cretory got to the junkyard is about a thousand years.

Along with the desire to become more conscious and responsible in relation to the environment there is an understanding: no matter what effort we made, always must choose between sustainability and ethics, especially when it comes to clothing. What kind of shoes to choose from genuine leather or faux leather? Buy a sweater made of natural wool or acrylic? And what about faux fur?

The global trend of abandoning the use of fur brands because of the cruel and unethical production is gaining momentum. Stella McCartney was one of the first who decided to completely abandon fur and leather, replacing them with artificial materials. Vivienne Westwood is actively engaged in the development of alternative fabrics. They were joined by major fashion houses: Gucci, Michael Kors, Jimmy Choo, Ralph Lauren, Calvin Klein. Even retailer Net-A-Porter will no longer sell fur products, preferring artificial fur and things from recycled materials.

There is a stereotype that the fur is rapidly degraded. It would be so, if in the production of it has not undergone chemical processing. To save the fur use a lot of toxic substances: formalin, formaldehyde, paints, cyanide-based, which retard the process of decomposition. In turn, faux fur low quality, which can be seen more often in mass markets, once in a landfill, almost does not decompose, contaminating soil, groundwater and even air, throwing into the atmosphere of tons of hazardous substances.

What we as consumers can do to protect yourself and the planet? The best solution is to buy things in small local brands, thereby reducing carbon footprint and emissions of greenhouse gases during transportation. Also pay attention to reselling and, if you have the desire and the capacity to look for other alternatives.

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