Today everyone knows that the most quality search for the Russian-speaking population still is provided exclusively by Yandex. And really, its developers are constantly improving their algorithms, improving the quality of search results to the user. Therefore, every webmaster who wants to provide your site a strong influx of traffic, destined for promotion in Yandex.
The search engine Yandex in the analysis of sites uses qualitative algorithms for checking vocabulary and morphology, but Google can’t boast that. For webmasters, in turn, this means that you need to place on their websites only quality publications, written without errors. The more mistakes, the more likely not to like Yandex.
Also Yandex have gone far in terms of analysis of behavioral factors and plans to further build on this important resource. Today to build SERPs still uses external links to legitimate sites, but for commercial already being used exclusively by behavioral factors. From this we can judge that in future the role of behavioral factors will only increase in search engine optimization of sites under search engines, and for Google too.
But there is Yandex and disadvantages. One of the most visible — is the static updating of the databases. The fact that Yandex is running on weaker hardware than Google. The advantage of the overseas competitor is globalization, but Yandex is only for Russian-speaking regions and has a smaller number of servers. So after the changes on the website the webmaster is not able to immediately observe the effect, but Google is updating different sites dynamically, which greatly simplifies the process of promotion.
As with any other search engines, Yandex has its own individual ranking algorithms, and they differ from the algorithms of Google or Rambler. When building search results Yandex is trying to push on the first lines of the older sites, because it is believed that you need to respect your elders, they are more reputable. Google is often the first lines can be observed both old and young sites and in this respect, Google is more tolerant, although he too prefers the old sites. In the search engine from overseas competitor, the emphasis is on the content of the website, so the better the content, the higher will be the position regardless of age.
For Yandex is also important to improve site content, but due to the age and the reference mass you can achieve success with a small error in the internal factors. However, quality content still allows you to fight with competitors in the search engine Yandex. This is due to behavioral factors that have great importance today, as we said earlier.