Italian brand Replay is known far beyond the country where it was founded in 1978. The specialization of this brand jeans are fashionable youth clothes, which for many decades is considered the most practical and stylish. Replay, the Italian brand produces not only jeans but other clothing designed for women and men aged 18 to 35 years. In addition, the offer also includes accessories, shoes, and perfumes. The famous brand is easily recognizable decor. As jewelry designers use stylish application, the metal hardware, large flap pockets and two side pockets.
Founded the Replay brand in 1978 by Claudio Bucal inspired, oddly enough, watching on TV a football match. The idea of creating his own clothing brand he nurtured for a long time, but it is the word Replay, which is constantly displayed on the blue screen during the replay of the most interesting moments of the match, prompted him to action. The first child of Bucolo was a small collection of women’s blouses, made in vintage style. Girls effort young designer appreciated, but he decided to expand the range, targeting at the products made of denim. In the early nineties jeans were incredibly popular, so the first collection sold like hot cakes. In 1989-1991 jeans company Replay has sold in excess of a million pairs!
Jeans «Replay» has made its Creator world-famous. In 1991 Claudio Bucol has signed an agreement with Fashion Box, according to which its brand has become a part of this company. And the designer has paid off! Through this transaction the company «Replay» were able to provide jeans and other clothing in the global market. In 1991 he opened his first boutique in Milan, in 1993 opened its doors its flagship store in new York. Until 1998 around the world with an interval of 8-10 days opened new boutiques Replay, which number over six thousand. Currently, about 80% of all products manufactured by the company Fashion Box, are goods under the trade mark Replay. The company founder passed away in 2003, but his receivers continue to adhere to the philosophy Bucala.
During the first years of the work of Claudio Bucal created a model of jeans with classic design. He later decided to improve their appearance by adding new accessories. First, they were large metal buckles, then stylish worn, a little later – unusual applications of leather, textiles and lace. The time has come to experiment with cut, because normal Replay jeans with metal rivets could no longer be called a novelty. In the collections of the brand began to appear and wide models are ideal for everyday wear, and skinny jeans, who preferred young girls. Today the range of Replay jeans is so wide that everyone can choose exactly the model that will satisfy all of its requirements. For example, stylish skinny jeans love Replay Rose slim tall girls who prefer elegant shoes with heels, and fashionable Boyfriends loose-fitting, worn tucked in, and wish to get your wardrobe lovers of flat shoes.
Brand Replay is concerned not only about the production accordance to the world trends. Environmental protection is one of the areas of the company. So, engineers, Replay managed to put into production the technology of dyeing of denim, which allows to reduce the consumption of water.