The basic principles of promotion in search engines

Search algorithms evolve, strive to satisfy any request of users and to provide the most relevant results. If earlier it was possible to search only text information, today uses more and more different types of content. Image search is becoming more convenient, also connect and search for videos. In the future this trend will continue, so that those webmasters who learn to optimize more types of content in the future will definitely be able to benefit.

Основные принципы раскрутки в поисковых системах

First, it is necessary to remind all affiliates that any information of the website, whether text or graphical, must be unique. The same rule also applies to images. Of course, much easier to use images that are already present in the network, however in the future these pictures will certainly be a burden for the site. Most good results in the promotion can only be achieved through quality unique content, including graphics. Therefore, you should only post unique images.

But what is image search? Actually the search engine is unable to recognize what the picture is, but can read byte code. And that’s the byte code is calculated the unique. But the meaning of the image search algorithm is not able to recognize.

When the user performs an image search, it takes into account textual information. When placing images, the webmaster can specify several options:

  • the name of the picture file
  • description of the content of the pictures in the alt tag
  • the text surrounding the picture

These parameters are used when searching images in search engines. And here if to use specific keywords, you can increase the chances that the image will be shown for your desired keywords. Therefore, you should properly approach the name of the picture file, or rather, links to graphic images and alternate text.

As for the pictures, they are very useful for the users. Much better not to describe something being discussed, but just to show this visually in the form of pictures. For these purposes you should use image.

The pictures are more attractive content for users, because they are more clearly and vividly demonstrate what is being said. If competently and to the place to use graphic images, we can significantly improve the attractiveness of the site. So many webmasters and bloggers use of graphic images in order to diversify the content of their projects.

As for the search for pictures, with image optimization you can attract more traffic. The fact that the individual pictures are not able to give a good increase in traffic, but to complement the main stream they just can. So you should not hope that by optimizing the images on the website can dramatically change the flow of traffic. But at least this can be done, can but can be a good idea to Supplement the attendance of the traffic from search engines by optimizing images.

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