Category Editorial in microstocks

Described in the article category Editorial in the microstocks and pictures that can fall into this category. There are many examples of such photos. The article can be useful to photographers who are going to work with microstocks.

Авторское право: <a href='http://ru.123rf.com/profile_olgacov'>olgacov / 123RF Фото со стока</a>

If you are just beginning to work with microstocks, the word «Editorial» in the categories can put you in a deadlock. Let’s try to understand what it means.

Under mysterious word «Editorial» hiding photos intended for editorial use. Editorial use is illustrated by the news in the newspaper, a tourist guide or a non-profit presentation in which the photo is used as illustration of an event. In other words, photography is used as a fine specimen. Such photographs may be used to provide information to readers about the subject. So, pictures of the Eiffel tower with illumination can be used to illustrate the article about the lighting of the Eiffel tower. To advertise its image fresh Parisian croissants, the buyer will not work.

In other words, these photos illustrate some important event, the phenomenon, the object on which the photographer has no release, but which by itself is quite important and popular.

That is, the image editorial can buy to illustrate events or places, but to use it to make money (e.g., commercial advertising).

Here are some examples of correspondence:

  • The building, which has a recognizable design. The release of the building the photographer is not.
  • People who came to the concert. A lot of them, and obviously the photographer didn’t ask them permission to take photographs.
  • Internal halls and exhibits of the Museum, with visitors or without. Such images can also be sold as editorial only.
  • Recognizable logo of the Olympic Committee. Such an image may be very popular, but it can be used only to illustrate the operation of the IOC, the Olympic games or events associated with them.
  • Famous people in the frame: actor, politician or writer.
  • Just people, doing their job: electricians, retailers, doctors or scientists. Please note that these people don’t have to look in the frame – the photograph must not be staged.

In addition, editorial photos may include:

  • any author’s work, for example, Armenian carpets, imitating traditional, designer clothing or jewelry recognizable. In other words, black shoes with red bottoms and tracksuits with the familiar stripes on the sides will be only editorial.
  • all that belongs to museums, including the buildings and Park areas (for example, the embankments of Saint Petersburg);
  • modern sculpture and monuments. Some old monuments and can take as non-editorial;
  • unique internal interiors.

All these images can be used for illustration purposes only of what they depict.

Photobanks taking photos for editorial use, mark them in a special way. For example,a microstock Agency 123rf puts under the photo block with dark pink background where the text is like this:

Editorial Use Only: Use of this image in advertising or for promotional purposes is prohibited unless additional clearances are secured by the licensee. 123RF.com does not provide any clearance services.

(editorial use only: use of this image in advertising or merchandising is prohibited if the licence user does not receive the necessary permission. 123RF.com does not offer services for obtaining permissions).

Is it worth it to send pictures that can be taken only in this category? I think it is. For example, a nice picture attractions will benefit from the fact that knowledge does not look deserted and tourists, and photographs of a large number of people can be sold not worse than staged portraits.

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